Kunzwisisa uye kutenga mazwi akakodzera ebhizinesi rako
Iyi gwara rakazara rinotsvaga iyo incricalies ye kutenga mazwi akakosha, kukubatsira iwe kunzwisisa maitiro aya, mazano, uye misungo yekudzivirira. Dzidza maitiro ekuziva zvakakosha mazwi akakosha, ongorora kukosha kwavo, uye pakupedzisira zvakavanzika kuti uwedzere kuvapo kwepamhepo yako online uye kuzadzisa zvibodzwa zvako zvebhizinesi.
Kutenga mazwi mazwi anoreva chii chaizvo?
Mutsara Tenga Keywords kazhinji kusanzwisiswa. Izvo hazvireve zvakananga kutenga zvakananga mazwi akakosha kubva kuGoogle kana dzimwe injini dzekutsvaga. Injini dzekutsvaga dzinotengesa mazwi akakosha. Pachinzvimbo, kutenga mazwi akakosha kazhinji zvinoreva kuisa mari mumarano anovandudza yako webhusaiti Izvi zvinosanganisira zviitiko zvakasiyana siyana, kusanganisira:
1. Keyword kutsvagira uye kusarudzwa
Zvinoshanda keyword Kusarudzwa idombo rekona ye chero yakabudirira pamhepo yekushambadzira zano. Kutsvaga kwakakwana kwakakosha kuratidza mazwi akakosha kunoenderana nebhizinesi rako rine huwandu hwekutsvaga huwandu asi kukwikwidza kwakaderera. Zvishandiso zvakaita seGoogle Keyword Planner, Ahrefs, uye Semrush inogona kukubatsira iwe kuwana zvakakosha mazwi akakosha uye ongorora maitiro avo.
2. Tsvaga Injini Optimization (Seo)
Seo inotarisa pane inogadzirisa yako webhusaiti zvemukati uye chimiro kune chinzvimbo chepamusoro mu organic yekutsvaga mhinduro. Izvi zvinosanganisira Off-peji Optimization (Optimizing zviratidzo, meta kutsanangurwa, uye misoro yemisoro yako mazwi mazwi) uye off-peji rekodhi (kuvaka yakakwirira-mhando backlinks kubva kune ane mukurumbira webhusaiti). Kudyara muSeo kuri, mune hunhu, nzira yekuenda kune zvisina kunanga Tenga Keywords Nekuvandudza yako organic kutsvaga chinzvimbo.
3. Bhadhara-per-tinya (PPC) kushambadzira
Kushambadzira kwePPC, kazhinji kuburikidza nePlatforms seGoogle Ads, inokubvumira kuti ubudirire pamazwi akakosha uye ane kushambadzira kwako kuoneka kumusoro kwekutsvaga mapeji ekutsvaga. Paunenge uchibhadhara kune imwe neimwe tinya, iyi ndiyo nzira yakatwasuka yekuchengeta chaiyo vashandisi kutsvaga yako yakasarudzwa Mazwi. Iwe uri kunyatso kubhadhara pakuonekwa uye traffic ine hukama nemitemo iyoyo.
Kusarudza zano rekurudyi rekutenga mazwi akakosha
Nzira yakanakisa yeku "kutenga mazwi akakosha"Zvinoenderana zvakanyanya pane zvako zvebhizinesi zvinangwa, bhajeti, uye hunyanzvi hwehunyanzvi. Funga nezvezvinhu izvi kana uchisarudza:
1. Budget
Seo inzvimbo refu-refu inoda kuramba ichiedza asi inogona kuendesa mhedzisiro inosimbisa. PPC kushambadzira, nepo nekukurumidza kuita kuti zviite, zvinoda kugoverwa kugoverwa kwebhajeti kuchengetedza kuoneka.
2. Nguva
Seo inopa mhinduro pamusoro penguva, kuvaka traffic traffic zvishoma nezvishoma. MaPPC Misangano Inogona Kununura Mhedzisiro Icharega Asi Inoda Kuenderera mberi Management uye Kuzvipira Kwemari.
3. Nyanzvi
Ose seo uye PPC inoda imwe nhanho yehunyanzvi. Kubatira ane ruzivo rwejira rekushambadzira kwejira kana mupi wezhenzi kunogona kuvandudza zvakanyanya mhedzisiro yako, kunyanya kana iwe ukashaiwa-potera muviri.
Zvinhu zvekufunga nezvazvo paachinjisa kukosha kiyi
| Chinhu | Tsananguro |
| Vhoriyamu Yekutsvaga | Huwandu hwekutsvaga kwemwedzi nemwedzi kune yakapihwa keyword. Yakakwirira vhoriyamu inoratidza yakakura traffic traffic. |
| Kukwikwidza | Mwero wemakwikwi kune yakapihwa keyword. Makwikwi akakwira anoreva kuwedzera kuedza kunodiwa kune chinzvimbo zvakanyanya. |
| Kukosha | Kusvika padanho rakakosha rinotaura nezve zvigadzirwa zvako kana masevhisi. Akakosha akakosha mazwi akakosha anogona kunge achishandura. |
| Shanduko Yekutendeuka | Iyo muzana yevashandisi vanodzvanya pane yako ad kana kushanyira webhusaiti yako uye pedzisa chiito chaunoda (i.e., kutenga, kusaina). |
Nekuongorora zvakanyatsonaka zvinhu, unogona kuita sarudzo dzine ruzivo nezve izvo Mazwi kunangwa uye maitiro ekugovera zviwanikwa zvako zvinobudirira.
Rangarira, zvinobudirira "zvino"kutenga mazwi akakosha"Kuve pamusoro pekutora mari mukuvapo kwepamhepo, kwete kutengwa kwako online.
Kune yakakwirira-mhando yesimbi fasteners, funga kuongorora sarudzo dziripo Hebei dewell simbi zvigadzirwa co., ltd. Ivo vanopa huwandu hwakawanda hwezvigadzirwa kusangana nezvinodiwa zvakasiyana siyana.
